In the latest episode of Driven to Perform, available on RTP Play, Portugal rugby captain Tomás Appleton welcomes a very special guest: our player, Ana Borges, one of the biggest names in women’s football in Portugal.

Throughout their conversation, the two athletes explore what truly makes the difference on the field: speed, agility, and precision.

With over 150 caps for the Portuguese National Team, Ana Borges shares her experience of making split-second decisions with the composure and technique of someone who competes at the highest level.

But the episode goes beyond the talk. It also brings challenges and plenty of good energy, including the always thrilling crossbar challenge, where Ana and Tomás tested their accuracy in moments of pure fun.

Portuguese international Ana Borges took part in a special activation with PlayStation Portugal at the UEFA Women’s Champions League Fan Zone, held in Lisbon’s iconic Praça do Comércio.

The initiative was part of a wider strategy to promote women’s football and strengthen the connection between elite sport and global technology brands. At the PlayStation stand, Ana embraced every challenge, including setting, at the time, the record for the most kick-ups with a football during the event.

Her presence brought fans closer to the game while highlighting the growing relevance and visibility of women’s sport at the highest level.

This activation was made possible through the work of Best Sports, committed to building strategic partnerships that create meaningful opportunities and extend the impact of our athletes beyond the pitch.

Best Sports Agency facilitated the latest sponsorship agreement between Dafabet and the Asia Pacific Padel Tour (APPT), establishing Dafabet as the Official Betting Partner of the circuit. This partnership strengthens Dafabet’s presence in padel, one of the fastest-growing sports in the region.

Through this deal, Dafabet secures a strategic position in the tournament, gaining visibility at key events and reinforcing its connection to the sports industry. For APPT, this partnership marks an important step in the expansion and consolidation of the circuit, backed by a globally recognized brand.

Best Sports continues to establish itself as a key player in facilitating high-impact partnerships between brands and the sports world, creating valuable opportunities for both sides.

Best Sports Agency is pleased to announce the latest partnership between Inès Joly, our rising star in equestrian sports, and Safe Riding, a leading Italian brand in the development of innovative and safe equestrian accessories.

Inès will become the brand’s ambassador, aligning her values with Safe Riding’s mission to provide a unique and safe riding experience. The partnership aims to enhance both safety and style in the equestrian sport, with products that combine innovation and personalization.

Safe Riding is an Italian company born with the mission of offering riders a 100% safe riding experience, without ever compromising style or personality. All of their equestrian accessories, fully made in Italy, are designed by riders for riders, ensuring a unique and unparalleled experience.

The Safe Riding S1, S2, S-LIGHT, and S-MINI safety stirrups have been developed with an innovative system that combines safety, comfort, elegance, and endless customization possibilities. Created with a genuine passion for horse riding, these stirrups incorporate exclusive technologies, recognized by three international patents and a safety certificate.

This collaboration is an important step in elevating safety and style standards in the world of equestrian sports, while Inès continues her rise in her career.

Equestrian Inès Joly has signed a partnership with the renowned brand Vestrum, becoming their newest ambassador.

Inès chose Vestrum for its unique combination of elegance and technical performance. “I like Vestrum because it’s different from other brands. It combines elegance and technicity. Vestrum represents the classicity of equitation with a touch of modernity" she said.

As part of the agreement, Inès will wear Vestrum apparel during competitions and training, while also promoting the brand on her social media channels.

This collaboration strengthens Inès Joly’s presence in the equestrian world and aligns with Vestrum’s focus on quality and performance in equestrian apparel.

‍

Our athlete Andreia Norton, player of the Portuguese Women's National Team, is the new partner of Reboots. She will use the brand’s compression devices to optimize her muscle recovery.

With the motto "With Reboots, we want to help people achieve their physical goals and ambitions", the brand focuses on the recovery of high-performance athletes. Reboots specializes in compression technology for muscle recovery, helping athletes across different sports improve blood circulation and reduce fatigue.

As part of this partnership, Andreia Norton will create digital content about her experience with Reboots products, sharing her recovery process on social media.

‍

Our athlete Ana Borges was one of the participants in Eugénio Campos Jewels’ solidarity campaign, marking International Women’s Day with a special message about female strength and diversity. The campaign aimed to highlight that there is no single stereotype of a woman and that all women can and should express themselves in their own way, including through their choice of jewelry.

Ana Borges chose the word Freedom to represent her essence, reflecting her values of independence and strength. The campaign also featured other players from the Portuguese Women's National Football Team, reinforcing the message of unity and empowerment.

Additionally, this solidarity partnership with APAV allocated 10% of sales from a special jewelry collection to the institution, which is celebrating its 35th anniversary.

Eugénio Campos Jewels is a Portuguese brand recognized for its exclusive and personalized creations, aligned with international trends and continuously strengthening its presence in the global market.

Best Sports Agency is proud to announce that Inès Joly, one of the most promising talents in the equestrian world, has officially partnered with eQuick, a leader in innovative horse protection and performance gear. As an athlete represented by Best Sports Agency, Inès has seen remarkable growth and recognition, and top brands in the equestrian sector continue to seek her as a trusted ambassador.

This new partnership with eQuick ensures Inès’s horses receive premium protection and support, aligning with her commitment to excellence in the sport. eQuick’s mission—to prioritize the well-being and performance of horses through advanced product development—resonates deeply with Inès's own dedication to her sport and her horses.

This collaboration highlights Inès Joly’s growing influence in the equestrian world and Best Sports Agency’s mission to connect exceptional athletes with brands that bring value and innovation to their careers.

‍

Best Sports Agency is proud to announce the facilitation of a two-year partnership between Hull City AFC and Cremello – Currency Management. Cremello, a leading provider of specialist FX services, offers expertise in currency management, risk, execution, and innovative solutions through market-leading technology.

As part of this partnership, Cremello will sponsor Hull City’s happy birthday graphics and archive posts, featuring historical footage and imagery, shared across the club's social media platforms. Their branding will also be visible at Hull City’s home ground, the MKM Stadium, on LED advertising boards and throughout the concourses on matchdays.

This collaboration further strengthens Best Sports Agency's track record in connecting brands with top-tier sports properties, enhancing commercial value for both parties.

‍

Inès Joly, ambassador for the portuguese brand Lion of Porches and rider on the Monaco Aces team, which competes in the Longines Global Champions Tour (LGCT), won a five-star Grand Prix of the most illustrious equestrian competition in the world for the first time in her career. With a total prize money of €1.5 million, Monte Carlo was thrilled with the performance of Inès Joly and “Ambassador Z” who, in just over 42 seconds, managed to cover the Principality of Monaco circuit and secure the triumph in the 10th round of the Longines Global Champions Tour.

The 10-year-old horse, “Ambassador Z”, developed by Joly Horses, a 100% portuguese company specialized in the development of first-class jumping horses for investment and negotiation purposes, did not give the competition a chance, in a triumph that becomes more impressive given that Inès Joly beat the leader of the standings, Max Kühner, and stood out for being the only one to manage to finish the circuit without any penalty.

At the end of the race, the 26-year-old rider did not hide the emotion of the most recent and important achievement of her career: “I never imagined this, it’s extraordinary. I knew I had an opportunity, so I decided to take a chance. It was the opportunity of a lifetime, and I took advantage of it. If you had told me two years ago that I would be winning my first Grand Prix on the Global Champions Tour, I would have said they were dreaming. It’s a dream come true,” she explained to Global Champions TV.

With winning this Grand Prix, Inès Joly was also entitled to a golden ticket to be present at the Longines Global Champions Tour Super Grand Prix that will take place in Riyadh, Saudi Arabia, between November 20th and 23rd.

Our athlete, Andreia Norton, has been appointed as the latest #TeamONPT Ambassador for Optimum Nutrition Portugal.

Andreia Norton, a distinguished player for Benfica Women's Football Team and a member of the Portuguese National Team, brings a wealth of experience and commitment to excellence. Her dedication to sport and fitness aligns perfectly with Optimum Nutrition's mission to empower individuals to achieve their health and fitness goals.

As brands increasingly recognize the importance of women's football, the association between Optimum Nutrition Portugal and Andreia Norton highlights a commitment to supporting female athletes and promoting gender equality in sports. Andreia Norton, a true trailblazer in the sport, exemplifies this dedication through her partnership with Optimum Nutrition Portugal.

In her role as #TeamONPT Ambassador, Andreia will primarily engage in digital platforms, showcasing her nutrition routines using Optimum Nutrition's finest products. Her presence and expertise online are expected to inspire and motivate consumers to pursue peak performance and results.

‍

We are thrilled to announce that Andreia Norton has been featured in AJ Jewels' latest campaign. The promotional video, filmed on the streets of Lisbon, captures Andreia's elegance and charm as she remains inseparable from her best friend, the football ball.

Alongside Andreia, the renowned football player Rafael Leão, from AC Milan, also graces the campaign with his presence. This collaboration highlights not only the athletes' sporting excellence but also the versatility of the brand's jewelry, which is equally cherished by men and women. AJ Jewels' pieces are fully customizable, allowing everyone to tell their own story, much like how players showcase their uniqueness and passion on the field. It's a powerful reminder that customization is a form of personal expression, both in the world of sports and fashion.

The collaboration between Andreia Norton and AJ Jewels represents the union of athletic talent and the sophisticated beauty of jewelry.

‍

‍

The twice-capped Portuguese international joined Bochum on loan yesterday from Spanish top-tier outfit Celta Vigo on a season-long-loan.

Paciencia brings with him the experience of 14 Bundesliga goals in 67 top flight appearances. He also tallied thrice for Eintracht in the Europa League.

"Gonçalo knows the Bundesliga very well," VfL personnel executive Patrick Fabian noted in a statement, "he knows what is important in this league and will not need a long period of acclimatisation. We are very much looking forward to seeing Gonçalo in the VfL tricot until next summer."

‍

The 35-year-old athlete has previously worn the jerseys of clubs such as Sporting Clube de Braga, Futebol Clube do Porto, Vitória Futebol Clube, Rio Ave, Real Club Deportivo de La Coruña, Dnipro, AD Alcorcón, and Aris.

After representing the cypriot club colors during the 2022/23 season, the portuguese player will remain with AEK Larnaca for at least one more season.

This significant milestone reflects Noah's journey and the various achievements he has attained in Portugal and on the international stage.

Kart Republic is one of the most relevant and renowned entities in the production of kart chassis worldwide. Therefore, the young karting talent, Noah Monteiro, will be participating in the most competitive championships globally during the 2023 season, including the FIA European and FIA World Championships.

At just 13 years old, Noah Monteiro joins the team led by Dino Chiesa, who has contributed to the development of renowned figures like Lewis Hamilton, Nico Rosberg, and Nyck de Vries.

‍

‍

The athlete, who currently has more than one million followers on Instagram, ranks 13th in the top 1000 of personalities with the most daily interactions in Portugal. Sérgio is known for his active presence on social media, where he regularly shares content related to his professional life, as well as family and more relaxed moments, and also organizes giveaways for his fans.

In addition to this strong interaction with his digital community, Sérgio took part in a running campaign by adidas Turkey. This campaign was set in the beautiful city of Istanbul, where the athlete is seen doing his morning jogging in different areas of the city.

The Portuguese women's national football team achieved an unprecedented feat: Portugal is, for the first time, in a Women's World Cup. The team led by Francisco Neto achieved this goal after a victory against Cameroon (2-1) in Hamilton, NewZealand. With the result obtained in what was the final of Group A of the Intercontinental Playoff, the Portuguese athletes joined Group E, composed of the Netherlands, Vietnam, and the United States, with whom they will play on July 23rd,July 27th, and August 1st, respectively.
Patrícia Morais (goalkeeper), Ana Borges (forward), Ana Capeta (forward), and Andreia Norton (midfielder), represented by Best Sports, will wear the colors of Portugal and be present in one of the most important competitions in the world of football.

Reachedan historic milestone in his career in April, as he reached 450 games for the club. Muslera has a total of 15 titles, having won the Turkish League six times, fourcups, and five Turkish Super Cups.

The captain of the "lions" of Istanbul, as they are symbolically known, is a reference figure not only for the club but also for all his teammates and fans. Throughout all these games, the 37-year-old goalkeeper has played a crucial role in the team's defense and has contributed to the conquest of several national and international titles and victories. Passion, loyalty, and respect are synonymous with the relationship between the player and the entire Galatasaray community.

‍

The athlete, who currently has one million followers on Instagram, ranks 13th in the top 1000 of personalities with the most daily interactions in Portugal. Sérgio is known for his active presence on social media, where he regularly shares content related to his professional life, as well as family and more relaxed moments, and also organizes giveaways for his fans.

In addition to this strong interaction with his digital community, Sérgio took part in a running campaign by adidas Turkey. This campaign was set in the beautiful city of Istanbul, where the athlete is seen doing his morning jogging in different areas of the city.

The Turkish team claimed their 23rd title against Ankaragücü on Matchday 36. Sérgio Oliveira was one of the protagonists of the victory (4-1), as he scored the fourth goal in the 78th minute. After a corner kick, Sérgio sealed the result of the match with a header goal. For Muslera, the captain of the Turkish club, it is his 6th season lifting the trophy.

Being crowned champions in the penultimate round of the championship, the team coached by Okan Buruk also faced Fenerbahçe on June 4, where they concluded the season with a golden touch by winning 3-0 at home.