Ana Borges is the face of Rexona’s new digital campaign

Our player Ana Borges, one of the biggest names in Portuguese women’s football, has been chosen as one of the ambassadors of Rexona’s new digital campaign for its All Over Body deodorant.

The brand introduces an innovative protection concept: a deodorant designed for the whole body, aluminum-free and dermatologically tested, available in spray, stick, or cream.

The promise is clear: “full-body protection, confidence always in play". The new Rexona All Over Body offers a practical solution to apply on the areas that need control the most, such as feet, thighs, back, chest, or groin, always with a fresh, citrus scent.

Through this initiative, Rexona strengthens its connection to sports and performance, with Ana Borges standing as a symbol of confidence.

With over 150 national team appearances, Ana Borges is widely recognized not only for her skill and leadership on the pitch but also for her dedication, resilience, and energy.

Her dynamic presence extends beyond high-intensity matches, shining equally in off-field activities, making her a natural ambassador for campaigns that celebrate confidence, movement, and authenticity.

The activation plan includes the production of social media content supported by paid media, ensuring maximum reach and impact.