Ana Borges is the face of Rexona’s new digital campaign
Our player Ana Borges, one of the biggest names in Portuguese women’s football, has been chosen as one of the ambassadors of Rexona’s new digital campaign for its All Over Body deodorant.
The brand introduces an innovative protection concept: a deodorant designed for the whole body, aluminum-free and dermatologically tested, available in spray, stick, or cream.
The promise is clear: “full-body protection, confidence always in play.” The new Rexona All Over Body offers a practical solution to apply on the areas that need control the most, such as feet, thighs, back, chest, or groin, always with a fresh, citrus scent.
Through this initiative, Rexona strengthens its connection to sports and performance, with Ana Borges standing as a symbol of confidence, energy, and authenticity both on and off the field. The activation plan includes the production of social media content supported by paid media, ensuring maximum reach and impact.