Best Sports brokers partnership between Lyon and PariPesa in Africa
Best Sports is proud to announce that it was the agency responsible for brokering the partnership between Olympique Lyonnais and PariPesa, which has now become the club’s Official Betting Partner in Africa.
This agreement marks a strategic alliance that combines the sporting excellence of one of Ligue 1’s historic clubs with PariPesa’s digital innovation, strengthening the connection with millions of African fans.
The role of Best Sports
Throughout the process, Best Sports supported the negotiations and played a key role in bringing both parties together, ensuring a strategic framework that benefits both the French club and the international betting brand.
“It was a great pleasure to collaborate with Olympique Lyonnais and PariPesa on this project. This is yet another example of how Best Sports operates globally to build bridges between clubs, brands and fans, always with a focus on results and real impact,” said Nuno Santos, Global Partnership & Commercial Director at Best Sports.
About the OL x PariPesa partnership
- Closer to African fans through a solid, user-friendly platform.
- Exclusive content and activations, including VIP experiences, digital campaigns and tailored competitions.
- Innovation in fan engagement, both on and off the pitch.
With this agreement, Best Sports strengthens its global positioning as a strategic player in creating partnerships that connect leading clubs and brands, turning intentions into concrete projects with impact.