Muslera and Yandex Türkiye kick off a campaign merging sport and search

Fernando Muslera, one of Turkish football’s most iconic figures, is the face of the latest campaign by Yandex Türkiye to introduce Yazeka, a new search engine powered by artificial intelligence and now available in Turkish.

To mark the launch and celebrate Muslera’s milestone of over 500 appearances for Galatasaray, the campaign includes a special giveaway: for every 500 new users registered on Yazeka, one pair of goalkeeper gloves signed by Muslera will be awarded.

With the tagline “Getting past me isn’t easy… but winning my gloves is!”, the initiative connects Muslera’s loyal fan base with cutting-edge technology, positioning the goalkeeper at the intersection of sport and innovation.

The partnership reflects a growing trend of global tech brands turning to elite athletes to drive culturally relevant and digitally engaging campaigns.

Behind the scenes, Best Sports played a key role in developing this collaboration, reinforcing its commitment to strategic partnerships that generate value for both talent and brands.

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