Ana Borges joins PlayStation activation at UEFA Women’s Champions League Fan Zone

Portuguese international Ana Borges took part in a special activation with PlayStation Portugal during the UEFA Women’s Champions League Fan Zone, held at Lisbon’s iconic Praça do Comércio.

The initiative was part of a broader strategy to promote women’s football and strengthen the connection between elite sport and global technology brands.

At the PlayStation stand, Ana embraced every challenge with enthusiasm, standing out by setting the event record for the most consecutive football kick-ups.

Her performance showcased her skill, focus, and energy, giving fans a unique opportunity to see one of Portugal’s top female footballers in action.

Ana Borges’ presence brought supporters closer to the game, highlighting the growing relevance and visibility of women’s elite sport.

Activations like this create memorable experiences for fans while emphasizing the important role athletes play in inspiring new generations and connecting with communities beyond the pitch.

This activation was made possible thanks to the work of Best Sports, experts in building strategic partnerships that create meaningful opportunities and extend the impact of athletes off the field.

The agency focuses on connecting brands and athletes in an authentic way, transforming promotional moments into engaging experiences that bring value to both fans and partners.

Through initiatives like this, Ana Borges not only reinforces her status as a leading figure in women’s football but also demonstrates how athletes can serve as icons of confidence and inspiration, representing brands that share values of dedication, performance, and innovation.